The Quiet Cult of Niche Taste: On Loving Things That Will Never Go Viral
There's a particular kind of loneliness that comes with loving something deeply before the world catches up—or knowing it never will. But ask anyone who's ever championed an obscure aesthetic, an underground designer, or a forgotten art movement, and they'll tell you the same thing: that loneliness is also kind of the point. Niche taste isn't a consolation prize. It's a whole vibe.